In the year ahead

Dense fog a head on a highway
Will forgiveness, kindness, and gentleness lift the fog ahead?

2019 was a rough year for me. I felt out of place, uncertain, overwhelmed—like my life had been uprooted. A plant yanked out of the ground rather than a seedling pre-emptively watered, carefully dug up, padded in burlap, with the root structure lovingly secured for replanting.

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Darkness inspires deep relaxation

This coming Saturday I’m teaching a special extra-long yoga class at Younion Yoga to mark the Winter Solstice. It’s the third year I’ve led this seasonally-driven session and I particularly love using yoga to embrace darkness on this longest night of the year. The inspiration for the practice fits perfectly with my teaching style: deliberately slow, purposely restful, mindfully self-centred, well-supported—and with a bonus literary touch. 

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The season of hygge

An open book in front of a fireplace - it must be hygge

My three winters in Copenhagen taught me the true value of hygge for coping with the long winter nights. A pop culture buzzword a few years ago, the Danish concept of hygge is hard to translate—despite many books valiantly making the attempt. The literal rendering of the word is being cosy, but the Danes embrace hygge as much more than woolly sweaters and an Instagramable wood fire. It’s about creating a sense of happiness and belonging, feeling content and safe and comfortable.

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Creative convergence

I started a creative writing course in September and our first assignment was to write a 500-word story with only one primary character and one primary setting—not a heck of a lot of space to develop anything. Thankfully walking the dog (or more accurately standing around while she wanders slowly from sniff to sniff) gives me lots of time to mull over story ideas. That slow-paced dog walking was the genesis of the fictionalised episode I created for the assignment and have included below.

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A sense of savasana

“Hari om, tat sat. Hari om, tat sat. The practice of yoga nidra concludes.” 

Satisfied that the class has surrendered to the spell of my voice, I sink down to the bolster, knees out to the side, ankles crossed. From this so-called easy pose, I observe my prone students enjoying their supervised nap—but hopefully without the actual REM state. 

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Why I resolve to ask for help more

Writing can feel like a very solitary task – and it often doesn’t provide much opportunity to ask for help. But at both cylindr BBN, the Copenhagen content creation agency where I work, and in our larger community of BBN, people are always open to lending a hand – and there are tremendous resources to draw on.

My New Year’s resolution is to draw on those resources more often. To both ask people for help and to turn to the wealth of case studies, best practices and other guidance available through BBN. 

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Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. The assumption being that un-willing subscribers are better than reduced list sizes.

But making it simple to leave is part of the equation for convincing people to stay.

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