Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. The assumption being that un-willing subscribers are better than reduced list sizes.
But making it simple to leave is part of the equation for convincing people to stay.
Continue reading “Five ways clear ‘opt-outs’ encourage subscribers to opt-in”